France, which was Europe’s most attractive economy in 2019, is using the current health crisis to consolidate its key strengths.


Contrary to the preconceived ideas that still sometimes tarnish the country’s image abroad, France, which is home to more than 67 million consumers, has foreign investors in its sights.


France is ranked second in Europe for enterprise creation, with more than 815,000 new businesses founded in 2019. What’s more, it is the leading destination in Europe for R&D investments and boasts the most attractive R&D tax credit in Europe, with France ranked the first OECD country for government R&D funding.


France’s rich history, excellent healthcare system and diverse talent all help to make it a great place to live.  


This series focusing on France’s attractiveness is divided into 10 themes*, which summarize important information in 10 key points, highlighting France’s industrial and economic buoyancy, its potential for innovation, along with its cultural and artistic strengths.


These kits are all produced by Business France’s Content Department and are available in English and French.


* The themes for this series are as follows:

France: Separating fact from fiction

France: An attractive economy

France: An innovative powerhouse

France: A leading tourist destination

France: A global leader in industry

France: A competitive tax system

Paris: A leading financial center

France: A talent hub

France: A nation of entrepreneurs

France: A digital society