An investment strategy designed to capitalize on France's digital skills

At the Choose France summit on January 22, 2018 in Versailles, the German software giant announced a major investment plan worth a total of €2 billion over the next five years.

The strategic plan will strengthen the German group's leadership position by drawing on France's expertise in highly technological and innovative projects, particularly in the software editing sector.


The five-year plan comprises several stages:

  • Open a second European incubator in France to support the growth of over 50 startups through SAP's technological platforms and resources. Ultimately, the German group aims to roll out its digital strategy via the development of its innovation ecosystem Leonardo.

  • Help finance French startups looking for seed capital, particularly those developing solutions to combat climate change.

  • Invest €150 million in research and development over the next five years.

  • Acquire a French startup that develops deep learning technologies.


A global software specialist leveraging the expertise of French engineers

The primary outcome of SAP's new investment will be the forthcoming recruitment of 300 engineers, which will expand the talent pool comprised of the 1 700 people that the German group already employs in France.

Having decided to take advantage of France's innovation expertise, SAP has begun to expand its presence in France by buying a French startup called Recast.AI, which specializes in chatbots (automated conversation software).


A global leader in the digital economy expanding into the Deep Tech market from its base in France


The Leonardo platform integrates SAP's capabilities in the Deep Tech segment, i.e. in areas that lead to disruptive technological innovations. These include technologies such as SaaS, analytics, artificial intelligence (AI), the Internet of Things (IoT) and blockchain.

The expansion of SAP, a global leader in the digital economy, testifies to France's attractiveness as a destination for developing AI, IoT and blockchain projects.

Are you planning to develop an innovative service project in these fields? There is still time to seize the opportunities available to enterprising entrepreneurs in France. The technical skills and the creativity of French engineers, researchers and developers are highly appreciated by firms such as SAP, Fujitsu, Microsoft, Facebook and Google. Carry out your project in France, and boost your presence in the European market!